Averetek, providers of channel marketing software with the largest active user base in the world, has enhanced its lead generation platform with market intelligence data from content and technology data provider Aberdeen.
The partnership will provide brands using the Averetek platform with powerful data that can be shared directly with their channel partners. With the addition of unparalleled data from Aberdeen such as company size, geography and firmographics as well as technographics (technology owned) and decision-making contacts, channel partners can more accurately market to prospects, thus enhancing customer outcomes and increasing revenue.
Maintaining accurate customer data has become a significant challenge in a market where average employee tenure has dropped and job-hopping has grown in popularity. Aberdeen’s unique approach combines extensive account-based intelligence with a process to continually update account data. Integration of Aberdeen’s data directly into the Averetek platform will introduce, for the first time ever, a robust, accurate and intuitive database of accounts and contacts to brands and their channel partners alike.
“For many channel partners, audience data is prohibitively expensive, inaccurate and unreliable. This integration means that our customers and their partners will have access to Aberdeen’s high-quality data and great co-branded campaigns to help them generate leads, opportunities and deals,” said Peter Thomas, CEO of Averetek.
Quality data is oftentimes only available to enterprise-level organizations due to cost, introducing significant barriers of entry to smaller companies. As a result, these resources are often out of reach for channel partners.
“This integration with Averetek will introduce our industry leading account data to an entirely new audience,” said Aberdeen chairman, Gary Skidmore. “Channel partners often expect brands to help them drive leads. Aberdeen’s extensive database of companies and contacts allows partners to identify new sales targets in a self-service way, which benefits brands and partners alike.”
Averetek addresses the challenges facing channel marketing by providing customers with the resources necessary to effectively collaborate with channel partners. With innovations such as AveretekAI and their new partnership with Aberdeen, Averetek is the go-to resource for the most up-to-date content and tools for successful channel programs. For more information, please visit https://www.averetek.com/lead-essentials.
About Averetek
Averetek is the most active provider of channel marketing automation software in the world with over 320,000 users from 70,000 channel partner organizations in 160 countries. Averetek is the partner-led demand generation engine for leading brands like SAP, Pure Storage, Splunk, SonicWALL, and Avalara. Averetek’s clients use the platform to enable their channel partners to plan and execute a variety of marketing campaign tactics through simple workflows that generate pipeline and revenue. For more information, please visit http://www.averetek.com.
About Aberdeen
Aberdeen is a marketing technology and services company that dramatically improves marketing and sales performance by providing intelligence on what accounts are buying along with content that is guaranteed to accelerate engagement. We do this through our unique targeting capabilities, advanced analytics, and our technology-centric, research-based content. Please visit Aberdeen.com.