Birdzi Launches Visper, a New Personalization Tool for Grocers

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Visper helps grocers such as Weis Markets, Coborn’s and Niemann Foods offer shoppers personalized and effective promotions

ISELIN, NJ, Oct. 6, 2020 Birdzi, a provider of personalized digital customer engagement solutions for grocery retailers, today announced Visper; a personalization capability proven to increase customer sales, visits and retention for regional supermarket retailers.

Visper recommends the most effective promotions from a retailer’s product catalog for chosen shopper audiences, based on digital models created by thousands of data attributes for each individual customer. Visper is already being used by Weis Markets, and is rolling out to other grocers, including Coborn’s and Niemann Foods.

Designed to support regional grocery retailers’ monthly or quarterly programs, Visper campaigns can be executed via email, direct mail or even print-on-receipt. Not only does this true customer-first approach drive strong ROI in the form of increased sales, shopping visits and retention, but Birdzi’s approach automates a growing portion of the marketing process, helping the retailer reduce costs while accelerating cycle time.

The new capability builds on Birdzi’s industry-leading customer intelligence platform capabilities. Able to ingest a retailer’s historical data in mere hours, Birdzi builds a digital duplicate of each shopper based on thousands of data attributes that are updated in real time with each new purchase. These digital customer doppelgängers are then used to model behavior, providing deep understanding of how each individual customer will respond to promotional offers.

“Birdzi brings a true customer-first approach, a philosophy based on helping retailers build relationships with their customers through hyper-relevant personalization,” said Shekar Raman, co-founder and CEO, Birdzi. “Visper helps grocers leverage advanced data science and AI capabilities to recommend the most effective product promotions for each customer, including a recommended discount that will provide the best ROI. The offering works with the retailer’s entire product catalog to ensure hyper-relevancy to each individual customer and the personalized shopping experience that today’s customers crave.”

To learn more about Visper, visit: https://bit.ly/Visper_Birdzi

 

About Birdzi
Birdzi is an innovative provider of end-to-end personalized digital customer engagement solutions for grocery retailers. Its platform helps regional retailers leapfrog their largest competitors by driving contextually relevant engagement across every touchpoint, inside and outside the store. Birdzi’s AI-powered personalization uses data science and big data to deliver real-time, personalized offers to individual shoppers to grow basket size, increase the frequency of shopping trips and improve customer retention. Birdzi’s solutions are used in hundreds of grocery stores, driving millions of relevant digital offers to consumers each month. For more information, visit: www.birdzi.com.

Media Contacts
Greg Earl
Ketner Group Communications
512-794-8876
greg@ketnergroup.com

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