AUSTIN, Texas — October 10, 2017 — Shopgate, Inc., the leading SaaS shopping app platform, today announced urban footwear and apparel retailer, City Gear, has selected its mobile commerce platform solution to develop an enhanced mobile shopping application for customers. By providing its shoppers with a more dedicated smartphone experience, via the mobile app, City Gear has created a unique piece of digital shopping real estate for its brand that is wholly its own and one that allows shoppers to feel truly submerged in the brand experience.
City Gear launched its e-commerce business in 2014, and as part of its over retail selling strategy to incorporate mobile, the retailer was dependent on the mobile version of its website, which often felt like a lite version of the main site. After launching web hosting and promotion services, City Gear quickly realized its shopper audience was attracting a much larger selection of customers, and it needed a more dedicated mobile presence to facilitate the new growth. City Gear chose Shopgate to improve the mobile shopping experience, and offer a feature-rich and cost-effective mobile app that allows customers to easily incorporate the look and feel of the brand’s style and tone.
“As we continued to grow and attract new shoppers, we decided to launch a mobile app since many of our customers prefer a shopping space free from issues often lost in translation between desktop and mobile browsers,” said Charles Gray, digital marketing manager, City Gear. “With the Shopgate platform, we are now able to host unique content and deals on our mobile app, providing both special purchasing opportunities, as well as peaks into the culture of our brand.”
Shopgate’s SaaS-based mobile shopping platform was designed for retailers of all sizes to create, maintain and optimize best-in-class mobile shopping experiences. Features of the platform include:
- Rapid launch: Truncated development timelines let retailers have total control, without the need to wait for agencies or developers to implement features or updates.
- Predictable costs: Significantly reduced investments over traditional app building, with a subscription-based SaaS model that keeps costs low and includes app launch, updates, features releases and maintenance.
- Advanced user segmentation: Target users based on app activity or profile data to craft relevant messages to drive engagement and purchasing.
- Real-time design updates: Marketers and merchandisers have full control of their app’s look and feel, using Shopgate’s comprehensive widget system that allows for ongoing updates without any coding required.
“A convenient and engaging mobile experience is extremely vital to the success of any retail merchant, especially in today’s environment where shoppers have become accustomed to one-click ordering and personalized shopping,” said Marc Biel, CEO, Shopgate. “We are pleased to support City Gear’s enhanced mobile initiatives and look forward to helping them give their shoppers a fun and productive shopping experience via the mobile app.”
Shopgate’s leading SaaS platform enables online retailers to easily create, maintain and optimize native apps and mobile websites for the iPhone, iPad, Android smartphones and tablets. Shopgate uses cutting-edge marketing features such as one-click payments, mobile coupons and advanced push notifications to help merchants connect with consumers on the go. Shopgate is headquartered in Austin, TX and has a team of more than 200 employees in Europe and the U.S. Learn more at: www.shopgate.com/en/.
Ketner Group PR + Marketing (for Shopgate)