Giftapart at NRF 2019 Retail’s Big Show: See the future of social ecommerce and gifting

Giftapart will continue to introduce its revolutionary social ecommerce marketplace to retailers

SOMERVILLE, NJ, January 10, 2019 — Giftapart Inc., the Somerville, NJ tech startup that has invented a new way of gifting, will be exhibiting its revolutionary social ecommerce marketplace to retailers at the National Retailer Federation annual Retail’s Big Show in New York City.

The Giftapart platform provides users with a new way to engage in gifting. “When your birthday is coming up, don’t make your family and friends waste time guessing for what you want, just use our fun and easy tools to separate the gift into affordable parts, and post it on Giftapart,” said Filipe Pedroso, Esq., founder and CEO, “They’ll thank you for it!”

When someone uses Giftapart, they can post the gifts that they want to receive irrespective of how much the items cost. “That’s because our patent-pending system automatically breaks it up into affordable parts, so your friends can contribute the parts that they can afford,” explained Pedroso.

Gift receivers use Giftapart to make gift lists of things they want, and then prioritize the list into what they want first, second and so forth. “It doesn’t matter how much the item costs, because the gift givers don’t buy the whole item, they buy parts, and together all the gift givers get you the things you really want,” added Pedroso. “So the gift receiver maintains total control over what items they get, and, unlike any other gift registry system in the world, they get the items in precisely the order they want.”

In contrast to traditional gift registries where a party host may list many items he or she wants, and then the guest selects one or more of the items, the Giftapart system removes the selection process completely from the gift giver. “The only thing the gift giver has to select is how many parts to buy, that’s it,” said Pedroso, “Giftapart is the easiest and fastest way to gift. No more wondering what someone wants, no more buying a guilt-packed gift card, and no more wasted time.”

“Giftapart is a win-win-win for everyone. It’s a win for the gift receivers because they are guaranteed to get exactly what they want in the precise order that that they want. It’s a win for the gift givers because they don’t need to guess, waste time, or buy something that wasn’t liked. And, it’s a win for the retailers because sales through Giftapart lead to more satisfied customers and less returns,” explained Pedroso.

“All gifting through Giftapart is extremely social and interactive,” commented Pedroso, “making gifting actually more connected and social.”

Kevyn Jaremko, Director of Software Development, said, “What we’re doing feels like a natural progression for gifting. Ecommerce has improved the way we shop, and social media has changed how we interact with others. We’re building off of these cultural shifts to create a platform that will make gift giving easier, more social, and more fun for everyone. In doing so, I hope that Giftapart will not only help more people get what they really want, but also encourage people to give more.”

Gift giving has deep roots in the human desire for social interaction and status. It is believed that gift giving may have its historic and cultural origins in primitive cavemen, as a means to express affection amongst each other. Today, gift giving continues its worldwide social importance and is done by all cultures around the world.

Understanding the social nature of gifting, Giftapart has incorporated social media into every aspect of its platform. When a gift giver purchases parts, the contributor can leave a social comment with the purchase that is permanently linked to those parts. This is clarified by Pedroso, “I’m invited to your party, so I get a link to the event that you create on Giftapart, and easily see the gift you want. So all I do is click on a few parts that result in an amount within my comfort zone. Then, I pay, and am invited to leave a social comment, such as, ‘happy birthday, look forward to seeing you at the party,’ or whatever I want. That’s it. Now, this comment is linked to my gift giving and the parts that I bought, so my gift receiver can see my comments, interact back, and easily find it anytime. Plus, there’s a general social feed associated with every gift list.”

In other words, says Pedroso, “Giftapart has successfully merged the essentials of gifting — the giving and the social — while making gifting easier, cooler and faster.”

The marketplace has numerous other innovative features. It has the world’s first open social discussion about products. “Every product has a specific and unique social feed so people can have a real, meaningful, and open discussion about products,” said Pedroso, “When you think about it, companies have been doing the review-system for years, but there’s nowhere to just chat about a product with other users, retailers, and anyone. Now you can.”

Giftapart’s event planning “is the best place to plan your event, manage guests’ RSVPs, chat with your invitees, link your gift lists, and keep all your guests’ and your event media in one place,” added Pedroso.

In addition to gifting, Giftapart users can shop for all types of products in the marketplace. “We currently have about 2.5 million products available on Giftapart, but this number is growing quickly,” said Pedroso, “Giftapart only lists products from established, credible and ethical retailers. We don’t allow third-party selling on Giftapart, and have a commitment to our users to give them a place to shop that they can trust.”

Robert Dudas, Jr, Director of Operations, stated, “One of the features I am most proud of is the homepage. It is a seamless blend of products and a user’s social media feed. Right off the bat, it emphasizes what we’re about: shopping socially. Going further, if a user likes a product on the homepage, we immediately show more related items. And, as we get more user feedback, their homepage will start to gear itself towards more things they may want and auto-customize to their personality.”

Pedroso stated: “Giftapart’s motto is, if you can dream it, you can have it. Now with Giftapart, you really can!”

Giftapart has filed international patents for its new ways of social ecommerce, event planning, and gifting. The platform is currently released in beta, and the company plans to release app for Android and iOS soon.

Guests wanting to attend the NRF Retail’s Big Show and get a private demo of Giftapart can get 20% off the registration fee by using code 4753 when registering at

Retailers interested in finding out more about partnership opportunities can contact Giftapart at [email protected]. Inquires are accepted from established retailers.

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About Giftapart

Giftapart Inc. has developed an innovative new ecommerce marketplace revolutionizing gifting. The company was established in 2017 and is headquartered in Somerville, New Jersey. The company’s software systems and methods have resulted in the filing of numerous patents. Giftapart is led by award-winning attorney and 3-time elected Councilman Filipe Pedroso, Esq., Founder, CEO and Board Member, as well as its other Board members: Liana Pedroso (a public relations and corporate communications expert with international experience and Master’s Degrees in the field from both Bashkir and New York University); Jeffrey Vanderbeek (prior owner and Chairman of the NJ Devils NHL franchise and The Prudential Center; and former Managing Partner responsible for Capital Markets at Lehman Bros.); Jeffrey Foose (Managing Partner of AERIS Capital, with extensive experience in tech startups, commodity investments, management, software development and accounting); and Henrique Pedroso (a serial entrepreneur and law school graduate, grew and led his businesses with hundreds of employees from the ground-up into successful ventures).

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Company webpage: 

Company social media platforms: 

For additional information contact:

Liana V. Pedroso

Chief Administrative Officer

Dir., Corp. Communications & Public Relations

Giftapart Inc.

892 US 22, 2nd Floor

Somerville, NJ 08876

(551) 202-8008 Extension 4077

[email protected]

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