How IP Data Strengthens Retailers’ Risk Assessment to Fight Fraud

NS8 Adds Digital Element’s NetAcuity Datasets to Strengthen Risk-Assessment Solution

Company to Use Industry-Leading IP Data to Help eCommerce Businesses Fight Online Fraud

CNP EXPO SAN FRANCISCO and ATLANTA – (May 22, 2019) – Digital Element, the global  geolocation data and services provider, announced today during CNP Expo that NS8, a fast-growing ecommerce SaaS company that combats online fraud, will incorporate a number of its NetAcuity® datasets to enhance risk-assessment solutions for online businesses.

NS8’s technology uses behavioral analytics and real-time scoring to optimize and protect online stores against threats such as transaction fraud, advertising fraud and site reliability issues. The addition of multiple IP datasets from Digital Element into NS8’s proprietary EQ8 Scoring Engine™ will strengthen the real-time, accurate intelligence that it provides its clients.

“Digital Element is an unquestioned leader in global IP intelligence, and we are extremely pleased to be deploying its NetAcuity datasets into our risk scoring,” said NS8 Chief Technology Officer Sam Sesti. “Being able to leverage Digital Element’s vast proxy database, reverse-geocoding data feeds, and other datasets will be a tremendous asset for us in accurately identifying malicious activity. This technology integration is another big step forward in the enhancement of our solution.”

NS8 will incorporate the NetAcuity Pulse PlusTM geolocation solution. NetAcuity Pulse Plus is a first-of-its-kind ZIP+4 targeting solution that combines device-derived data with Digital Element’s proprietary reverse-geocoding data feeds. Additionally, NS8 will utilize the company’s extensive proxy database that is updated daily, as well as other different IP datasets outside of geolocation.

“Retailers’ demands for data are only increasing as various types of online fraud grow and continue to negatively impact the online shopping experience,” said Rob Friedman, co-founder and executive vice president, Digital Element. “Information is the new currency in the retail world. NS8 has recognized the power of combining our reliable and highly accurate datasets to build strong digital intelligence to help assess―and ultimately prevent―real fraud threats.”

Digital Element’s IP datasets will be incorporated into the next NS8 software release, tentatively scheduled for June 2019.

Both companies are participating in the CNP Expo, a leading e-commerce conference and expo focused on payments and fraud, in San Francisco this week. Digital Element is exhibiting at Booth 613, and NS8 can be found at Booth 507.

About Digital Element

Since 1999, Digital Element has been providing global geolocation data and services that bring anytime, anywhere relevance and context to online initiatives—from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For nearly two decades, many of the world’s largest websites, brands, security companies, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localize content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the power of location to the online world. Follow us on LinkedIn and Twitter @DigitalElement then like us on Facebook. Headquartered in Atlanta and London, Digital Element is a division of Digital Envoy Inc.

About NS8

Founded in 2016, NS8 began with the goal of empowering businesses to better fight the growing epidemic of online fraud. Its fraud prevention platform incorporates behavioral analytics, real-time user scoring, and global monitoring into a single solution that combats online fraud with industry-leading time to value. NS8 now supports over 3,200 businesses worldwide in over 50 countries. Headquartered in Las Vegas, NS8 also has regional offices located in Florida, Michigan, California, Amsterdam, and Singapore.