Paris, Dec. 15, 2020 — Jellyfish, a digital partner to some of the world’s biggest brands, announced the integration of ecommerce tech specialist, Seelk, acquired by Fimalac Group in May 2019. The integration positions Jellyfish as a world-class partner on Amazon, supporting brands in addressing their global ecommerce needs in an era when online sales have become a necessary growth engine.
Founded in 2016 by former Amazon managers, Seelk combines unique technology with the consultancy and expertise of Amazon experts to help brands manage and optimize their positioning on the platform, including product and brand pages, paid media services, data analysis and training. Seelk currently works with more than 100 brands from all sectors, including Playmobil, Bic, Revlon and Sika.
The integration of Seelk brings Jellyfish’s Paris-based headcount to 400. They will be immediately active in supporting Jellyfish’s customers around the world. Seelk’s proprietary SaaS platform to monitor retail media analytics – Seelk Studio – will be deployed within Jellyfish in the coming months.
“To be or not to be on Amazon has become rhetorical. Brands are gearing up with teams and tools to address ecommerce platforms in a performance-driven way,” says Benjamin Pipat, Seelk’s co-founder and CEO. “Our mission is to help brands stay one move ahead in this constantly evolving, data-driven retail-media ecosystem. This new milestone with Jellyfish is in perfect continuity with our vision to support brands with our experts and technology at a global scale.”
“We are tremendously excited to integrate Seelk’s unique technology solutions and expertise on the Amazon Marketplace into Jellyfish,” said Rob Pierre, CEO of Jellyfish. “With online retail growing at an extraordinary rate, brands face unprecedented competition on these global platforms governed by data and algorithms. They need the tools, insights and know-how to win the battle on Amazon and drive lasting success. Seelk adds mastery of the world’s premier ecommerce platform to our offering in a time of explosive growth and opportunity.”