LITITZ, PA., July 19, 2018 – Listrak, a customer analytics CRM and cross-channel marketing automation platform, announces the availability of full integration between its Personalization Suite and Pixlee, a content marketing platform specializing in user generated content (UGC).
Currently available at the Listrak Integration Marketplace, the integration enables brands to easily display user-generated content – such as shoppable photos and videos – tagged with specific product SKUs in email marketing campaigns, optimizing them for higher click-through rates and revenue.
Listrak’s Personalization Suite delivers contextually relevant content using machine learning and predictive analytic capabilities to optimize email campaigns based on consumers’ behavioral data. The Pixlee platform curates customer-generated content in real time, manages permission rights, and easily integrates the content directly into multi-channel browsing and shopping experiences.
“We are incredibly excited about the connected value to brands using both Listrak and Pixlee to deliver more personalized and dynamic email marketing,” says Andrew Higgins, VP of International & Growth for Pixlee. “In today’s fast-paced, digital and social media environment, brands need to continue finding more authentic and personalized ways to engage their community. With this new integration, brands can harness the marketing power of their own customers, and easily publish shoppable UGC to create richer and higher performing email campaigns.”
With the Pixlee/Listrak integration, email marketers can now feature customer photos and videos in Cart Abandonment, Post-Purchase, Newsletters and Promotions, and Product Promotional emails; the integration will also allow marketers to make data-driven decisions based on the conversion analytics provided.
“Both Pixlee and Listrak operate with a customer-centric mindset,” adds Higgins, “using advanced artificial intelligence to deliver personalized content throughout the customer experience.”
“This integration is a win-win,” says Art Tschopp, Regional Director for Channel at Listrak. “Leveraging images and stories from happy, real customers not only puts a ‘face’ on products, but also helps build those all-important relationships between brands and shoppers. Most importantly, it creates a better overall experience for both marketers and customers.”
For more information, visit the Integration Marketplace inside the Listrak Platform.
About Pixlee
Pixlee helps brands to market and sell with real customer photos and videos. The company works with over 150 brands such as Kenneth Cole, Charlotte Russe, and Levi’s Jeans to develop a more authentic marketing experience and to create stronger relationships with their most passionate customers. Pixlee’s approach has proven to profoundly impact sales: shoppers that engage with Pixlee-managed content are, on average, 2x more likely to make a purchase and have a 6% higher average order value. Based in San Francisco and founded in 2012, Pixlee is funded by Andreessen Horowitz, XSeed Capital, You & Mr. Jones Brandtech Ventures, GS Shop, and Bryan Weiner (chairman of 360i.) For more information, visit http://www.pixlee.com.
About Listrak
Listrak helps marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue, engagement, lifetime value and growth. Fueled by artificial intelligence, actual human intelligence, machine learning and predictive analytics, the Listrak platform boasts a comprehensive set of marketing automation and CRM solutions that unify, interpret and personalize data to engage customer across channels and devices. Listrak has nearly two decades of digital marketing experience, serves more than 1,000 clients, and works with leading brands. For more information, visit http://www.listrak.com.