Nationwide Industrial Supply Partners with StrikeTru to Restructure Product Information Management for E-Commerce

StrikeTru to deploy Distributor PIM solution to onboard high SKU counts, improve data integrity, decrease time to market, and increase online leads and conversions

Houston, Feb. 20, 2019 – StrikeTru, a data and digital solutions company, was selected by Nationwide Industrial Supply, LLC of New Jersey (NIS) to overcome product content management challenges. Founded in 2006, NIS sells material-handling equipment, industrial supplies, tools, office supplies, cleaning supplies and more.

The PIM for commerce project is part of NIS’ strategy to onboard and manage large product data sets from multiple sources, increase the breadth and depth of product lineups, and better support its e-commerce operations. Product data and digital assets will be aggregated from manufacturers and wholesalers.

NIS evaluated PIM solutions for over a year prior to contacting StrikeTru. The company’s legacy data management platform had run its course and wasn’t flexible enough to meet NIS’ growing product data management needs.

“Working with StrikeTru will help us overcome our current data challenges,”said Brian Schmitt, president of NIS. “StrikeTru understands our needs and data challenges, specializes in PIM for SEO and e-commerce, and has a history of deploying large PIM projects successfully.”

StrikeTru will be deploying Akeneo Open Source PIM for NIS. Product data and digital assets will be onboarded and harmonized in PIM. Clean and rich product data will be automatically fed across the NIS technology platforms. “Implementing PIM demonstrates a very clear commitment by NIS to modernize its technology landscape and better serve its customers. We look forward to helping NIS run its digital operations more efficiently, improve its online presence, and grow its business,” said Vik Gundoju, a partner at StrikeTru. 

About StrikeTru

StrikeTru is a data and digital solutions firm specializing in professional services. StrikeTru helps clients with their data management, governance, digital transformation, and omni-channel initiatives through a range of services and solutions in data strategy, architecture, PIM/MDM/DAM/E-Commerce and other technology implementations, digital platform integrations, data acquisition, and other data services. Companies come to StrikeTru to master their data, control and manage it better, and leverage it effectively to support their growth initiatives. For more information, visit or contact [email protected]

About Nationwide Industrial Supplies

Nationwide Industrial Supply is a leading broad-line supplier of industrial supplies and business products including material handling products, safety and security equipment, industrial storage systems, MRO supplies, office supplies, cleaning & facility management supplies, fasteners, welding equipment, warehouse and loading dock equipment and more. Headquartered in New Jersey, Nationwide Industrial Supply is a trusted business partner and global supplier to U.S. Federal, State and Local Government Agencies, Education Facilities, International markets and the full spectrum of commercial industries and institutions. For more information, visit




Vik Gundoju, +1 832 303 3257

[email protected]


Nationwide Industrial Supply, LLC

Operations, +1 800 757 1064

[email protected]

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