Agencies and brands can now manage their Instacart Featured Products using Pacvue’s intelligent automation features, optimized keyword bidding, and robust reporting tools
SEATTLE, WA— Sept. 17, 2020—Pacvue, the leading enterprise platform for brands, sellers, and agencies to manage ecommerce advertising, today announced full support for Instacart advertising. The expanded platform is one of the first to allow users to manage Instacart Featured Products through Pacvue’s combination of holistic performance data and recommended actions.
Instacart is the North American leader in online grocery and provides consumers with a convenient and affordable way to have fresh groceries, household essentials and more delivered or picked up from their favorite local retailer in as fast as an hour. The company partners with more than 400 retailers to deliver from more than 30,000 stores across 5,500 cities in the U.S. and Canada.
Advertisers can now use Pacvue to programmatically manage advertising campaigns on Instacart to lower costs, increase share of voice, and grow sales. Pacvue’s platform features intelligent automation, optimized keyword bidding, and robust reporting tools, enabling Instacart partners to save time managing their campaigns while surfacing new business opportunities.
“Instacart has grown considerably over this past year and is a go-to choice as online grocery delivery demand continues to increase,” said Melissa Burdick, president of Pacvue. “We’ve been able to provide valuable insights to brands and agencies to manage and optimize online advertising campaigns with other marketplaces, and we’re excited to offer these capabilities with Instacart as well.”
Built by ecommerce veterans, and supported by an expert team of practitioners dedicated to guiding eCommerce advertisers through new ad strategies, Pacvue is uniquely positioned to help brands take advantage of the growing Instacart marketplace. Combining the successful approaches from Pacvue’s prior marketplace integrations, Pacvue’s Instacart platform features:
- Fully Customizable Dashboards:Collect all campaign metrics in a robust and flexible dashboard which can be customized to focus on specific KPIs, such as Return on Ad Sales, Cost-per-Click, and more.
- Detailed Reporting and Insights:Gain insights and competitive intelligence not offered anywhere else, along with scheduled reports, keyword research, and performance data grouped by product, keyword, campaign, and more.
- AI-based Optimization Tools:Save time without sacrificing performance with intelligent automation tools, AI-powered optimization, daypart capabilities, and page type bidding modifiers.
“We are thrilled that we are able to partner with Pacvue to unlock Instacart advertising as a new channel of growth for our brands,” said Laura Hyland, vice president, ecommerce U.S. at Henkel. “Instacart is quickly becoming a critical platform for us to reach our consumers as they make the shift to online grocery.”
“We see Instacart as an integral part of our clients’ omnichannel retail media and ecommerce strategy,” said Kerry Curran, executive director, marketing and growth at Catalyst/GroupM. “Online grocery and last-mile delivery will be one of the recent consumer trends that will maintain momentum post-Covid-19.”
Expanding to Instacart supports Pacvue’s vision of providing a holistic solution for advertising, marketing automation, and retail intelligence to help brands win across ecommerce platforms. Instacart is the second retail platform launched by Pacvue this year, after releasing their Walmart platform in January, with additional retailers planned in 2020. For more information about Pacvue and to demo the platform, visit www.Pacvue.com.
About Pacvue
Headquartered in Seattle, Pacvue is the enterprise platform for brands, sellers, and agencies to manage their ecommerce advertising. Combining the power of holistic performance data with the tools needed to take recommended actions, marketers use Pacvue to programmatically manage their campaigns on Amazon, Walmart, and Instacart in order to lower costs, grow share of voice, and increase sales. Supported by the expertise of ecommerce veterans, Pacvue is the leader in competitive insights, flexible reporting, and intelligent automation, and is consistently first-to-market, empowering marketers to win in the future of ecommerce. For more information, visit www.Pacvue.com.