Salesfloor Announces Record Growth in 2020 as Retailers Expand Investments in Omnichannel

Montreal, Sept. 9, 2020 — Salesfloor, the industry-leading mobile application designed for store associates, today announced unprecedented growth, driven by a 250% year-over-year increase in new clients.

The increase in online shopping caused by the global COVID-19 pandemic has accelerated retailers’ digital transformation efforts and their focus on solutions that help bridge the gap between online shoppers and in-store associates. Salesfloor is seeing a surge in companies looking to implement their clienteling solution to empower store associates to serve and sell to their customers online.

In the past few months, the number of Salesfloor users has nearly doubled globally, with 45,000 store associates now leveraging the platform to serve customers across all channels. Associates using Salesfloor have surpassed $1.5 billion in sales.

Retailers have also seen their online sales through Salesfloor skyrocket by up to 4x compared to pre-pandemic data. Retailers who launched Salesfloor during the pandemic achieved their first million dollars in sales on the platform 75% faster compared to retailers that launched before April 2020. Platform data from Q2 and Q3 shows a sustained increase of up to 700% more online interactions between shoppers and store associates, including through live chat, e-mail, text messaging and appointment requests.

“When stores closed, many of our clients equipped their remote employees with Salesfloor to enable them to continue serving online customers,” said Ben Rodier, Chief Client Officer at Salesfloor. “Now that stores have reopened, there is still a pressing need to bridge the online-offline gap. The average associate now serves 94 online customers per week, and we’re seeing sales conversion rates between 12% and 15%.”

Salesfloor’s latest partnerships include Buckle, Holt Renfrew, as well as a global luxury beauty retailer, a national retail pharmacy chain, two of North America’s most prestigious jewelry brands, and a leading home furnishings retailer. Launching this year, these brands will utilize Salesfloor’s Xperience Apps™ and Xperience Clienteling™ features such as video chat, appointment setting, live chat, email, text messaging, associate storefronts and customer insights.

Existing Salesfloor clients are also expanding their use of the platform, such as Brown Thomas (Selfridges Group), which will expand Salesfloor to sister brand Arnotts, and Canadian retailers Holt Renfrew and Hudson’s Bay will launch French language versions of their Salesfloor instances in the fall.

“We’re seeing many of the trends predicted for 2025 and 2030 in the retail industry come to fruition much earlier than anticipated as a result of the ongoing pandemic. Companies with active omnichannel clienteling and assisted selling strategies are seeing immense ROI right now,” said Oscar Sachs, CEO of Salesfloor. “Our teams have been working hard to onboard new clients at record speed so they can quickly engage with shoppers online. We’re excited to provide associates at these leading retailers with the tools needed to provide personalized customer experiences and meet the demands of today’s omnichannel customers.”

Salesfloor recently launched a Post-COVID bundle to help retailers adapt to changes caused by the pandemic. Currently, Salesfloor is voting on the Associates of the Year Awards, which recognize exceptional performance by store managers and associates. Voting ends September 24 and finalists will be announced October 22. To learn more, visit https://salesfloor.net/associate-awards/.