Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience, some of the age-old problems still exist. In this executive summary from Multichannel Merchant, you will learn:
- How to make your email marketing ready for a rapidly-growing mobile audience
- How to create compelling subject lines and calls to action
- Why you want to continue batch-and-blast messaging as a compliment to your segmented campaigns.
Download the full report to the right.