Amazon Introduces Shopping App for Apple Watch
Amazon is now allowing customers who have Apple Watch to simply tap its Amazon shopping app on the watch and purchase items in seconds. See what other features the new app has for shoppers.
Apple Watch
What Does the Apple Watch Mean for Retail Marketers?
A device like the Apple Watch has the potential to unlock the entire consumer path to purchase, allowing retailers to attribute in-store purchases to digital advertisements. Here’s why this advancement alone is enough to revolutionize how retailers acquire and retain customers, and why the biggest benefits likely still remain to be seen.
How Wearable Technology is Impacting Retail
Wearable technology are gradually making their way through the mass market. See what retailers are doing to incorporate wearables into product lines.
Apple Watch Could Change Brand Marketers’ Timing
If the Watch does catch on, and creates a monopoly of the market as some have predicted, brands across the globe will need to step up to the challenge of the newest marketing channel – the wrist.
What Apple Pay Means for Omnichannel Retail
How will Apple Pay work, will it make mobile wallets go mainstream, and what does it mean for omnichannel retail? Ralf Gladis, CEO of payment services provider Computop, shares his thoughts with Multichannel Merchant.
Industry Experts Abuzz Over Apple Pay
The mobile wallet has been around for the greater part of the 21st century. But Apple’s announcement of Apple Pay for iOS 8 devices has industry experts suddenly abuzz about mobile wallet adoption.