Top Five CRM Deployment Mistakes
As companies become more sophisticated about customer relationship management, we
B2B
Strong First Quarter for Grainger
Lake Forest, IL-based W.W. Grainger reported a 9% increase in first-quarter sales, to $1.5 billion for the three months ended March 31.
Grainger Launches Plumbing Catalog
Continuing its push to delve deeper into its product lines, maintenance, repair, and operations (MRO) marketer W.W. Grainger introduced a 318-page catalog
Systems Solutions: 2007 Order Management Software Roundup
Shopping for order management software (OMS) is never fun, but at least we’ve done much of the legwork for you with our annual roundup. We have four new
Grainger Unveils Plumbing Supplies Catalog
Continuing its push to delve more deeply into its product lines, Lake Forest, IL-based maintenance, repair, and operations (MRO) marketer W.W. Grainger introduced a 318-page catalog devoted to plumbing products and supplies in March.
Abacus Indicator:
According to the Abacus 2006 B-to-B Industry Insights Report, business-to-business marketers experienced a 9% gain in revenue over the past 24 months, spurred by a 2% increase in buyers with 13% more transactions.
When Should You Mail To Institutions?
Timing is a critical element in business-to-institution (b-to-i) campaigns. In fact, it is so important that choosing when to mail will directly affect how successful you will be.
Tafford Uniforms Acquires Tafford Manufacturing
The assets of Tafford Manufacturing, a manufacturer/marketer of medical scrubs, shoes, and accessories, has been acquired by Tafford Uniforms
Business marketers booming
For most of the business-to-business merchants and computer products marketers tracked by Multichannel Merchant, the third quarter reflected robust revenue
Taking Work and Waste Out of B-to-B Search Marketing
(Searchline) The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up