Merchants Get Creative for Back-to-School
Merchants are in the midst of the back-to-school rush and are finding various ways to promote this busy time of the year.
Merchants are in the midst of the back-to-school rush and are finding various ways to promote this busy time of the year.
What a difference a year makes. J.C. Penney, which faced customer backlash, slumping sales, and the stepping down of CEO Ron Johnson, has now become one of the top online shopping destinations for back-to-school sales.
Even though a majority of merchants already have their back-to-school game plan in place, it’s still not too late to make the most out of the $72.5 billion shopping season.
It’s that time of year again, back-to-school, and according to the National Retail Federation families with school-age children will spend less this year.
A new survey has revealed that shoppers will have their eyes on back-to-school deals this summer shopping season. According to the survey conducted by PriceGrabber, results also indicate that 68% of consumers plan to spend up to $500 this season compared up from 63% in 2012.
Retailers will get some good news at the start of the back-to-school season as ShopperTrak said it expects to see an increase in retail sales 4.3% compared to August 2012.