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UPS Adds Beacons to Handle Package Misloads
UPS is installing electronic beacons in its package cars to notify workers if they have placed an item in the wrong delivery vehicle, thus cutting down on misloads.
UPS is installing electronic beacons in its package cars to notify workers if they have placed an item in the wrong delivery vehicle, thus cutting down on misloads.
UPS is installing electronic beacons in its package cars to notify workers if they have placed an item in the wrong delivery vehicle, thus cutting down on misloads.
Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015. Watch Multichannel Merchant’s video interview at Shop.org with Siwicki for his thoughts on geo-targeted marketing, apps, beacons, and more.
Our always on, always connected world has reached a point where there are now 2.6 billion smartphone subscriptions globally.
My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.