While the relationship between shipping options and cart conversion or abandonment is well established, the extent of the impact is shown in stark detail in a new report from ecommerce platform provider BigCommerce. More than two-thirds of consumers said they’ve abandoned a purchase based on poor shipping options.
If you sell internationally you might have noticed the recent trend of overseas shoppers adding just as many items to their shopping carts as their American counterparts but abandoning in higher rates. So what can merchants do to get that international shopper? Take a look at the infographic to not only get a better understanding of the shopping habits for the international shopper but also a few tips on how to convert them.
When it comes to making sure your site visitor finalizes the purchase, retailers should always remember that the basic aim should be to make the checkout process as simple as possible. Here are 7 tips from Econsultancy on how to reduce cart abandonment.