Ecommerce continues to evolve and play a major role, influencing how customers interact with brands and how retailers manage the omnichannel experience. Take a look at retail trends past and present and what retailers should focus on in the coming months.
Social media presents unlimited opportunities for retailers to personalize, influence and enhance the customer journey. A recent report from Boston Retail Partners, “Enhancing Customer Engagement Through Social Media,” identifies five key areas where retailers should utilize social media to improve the customer journey.
In the era of the multichannel shopper, understanding the end-to-end customer journey is essential to marketing success. Here are five best practices marketers should follow to better understand, and ultimately optimize, the customer journey.
How important is it for retailers to leverage advanced ecommerce technologies? See what retailers need to do to leverage ecommerce technologies.