Demi Lovato Influences Cyber Monday Shoppers
Several major online retailers and pop star Demi Lovato generated a lot of buzz around Cyber Monday. See how Twitter played a role.
Cyber Monday
All Sorts of Sales Records Set on Cyber Monday 2015
All sorts of sales records were set on Cyber Monday 2015. IBM reported a 17.8% lift in Cyber Monday sales, and Adobe said nearly $3 billion was spent online.
Stores that Closed Doors on Thanksgiving and Black Friday Outperformed Competitors Online
Despite closing its doors and urging its customers to “Opt Outside” on both days, U.S. retailer REI saw growth in online traffic from customers on both days.
More Than 121 Million Holiday Shoppers Plan to Shop Online on Cyber Monday
Up from 24.4 million last year, 29.6 million (24.4%) consumers said they will use their mobile device to shop on Cyber Monday, while eight in 10 (80%) said they will use their home computers to shop online.
3 Last-Minute Tips to Optimize for Black Friday and Cyber Monday
By now, most retailers have finalized their e-commerce site code for the holiday shopping season and have completed testing to ensure fast, reliable end-user experiences that drive conversions. But, there are ways (and still time, though fleeting) for retailers to proactively protect themselves as much as possible, through the following three techniques.
Thanksgiving Becomes the 3rd Biggest U.S. Ecommerce Shopping Day
Despite a backlash against Thanksgiving Day sales events in brick and mortar stores, U.S. consumers have made it their third biggest ecommerce shopping day. Which day of the year is the top ecommerce day in the U.S.? You’ll be surprised…
Why Smart Retailers Aren’t Waiting To Hit ‘SEND’ On Holiday Promotions
What started as Cyber Monday – when shoppers returned to their desktops at work on Monday with items still on their holiday lists – quickly became Cyber Week, a week-long marathon of savings (and spending). Digital interactions – estimated to impact 64% of all in-store retail sales by the end of 2015 – certainly played a role in this shift.
How Customer Feedback Can Make or Break Your Black Friday
It’s almost upon us—the most lucrative day of the year for many retailers. Black Friday is a competitive, high-stakes game. Find out how you can embrace customer feedback and provide a consistent omnichannel experience for your customer.
Don’t Be That Retailer on Cyber Monday
For ecommerce marketers, preparing for the holidays is old hat. But, with November upon us and the unofficial start of the holiday season behind us, it’s time for some straight talk about Cyber Monday.
FedEx Projecting 12.4% Growth in Holiday Volume
FedEx is predicting a record 317 million shipments between Black Friday and Christmas Eve this year, a 12.4% increase in volume compared to 2014.