
How to Organize and Execute Omnichannel Strategies
Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.
Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.
Merchants must strike a balance between relevance and invasiveness when it comes to pinpointing products and offers based on location.