4 Trends Shaping the Mobile Shopping Experience

| Ted Fay

Mobile trends are like fashion trends: changing and evolving quickly. As a business, it’s imperative to ensure your mobile marketing strategy is relevant if you want to maintain a competitive advantage in the marketplace. Here are four trends shaping mobile shopping experience.

How Retailers Are Improving the Mobile Shopping Experience

| Daniela Forte

In the last few weeks I have come across several headlines where a retailer is either doing one of two things – launching a mobile app or redesigning their mobile site or app. See which retailers are aiming to make the mobile shopping experience a better one.

Moving Toward Mobile Shopping

| Daniela Forte

Consumers are moving away from traditional shopping methods and going to the small screen. See how you can leverage your brand for smartphone users.