Don’t Be That Retailer on Cyber Monday

| Meera Murthy

For ecommerce marketers, preparing for the holidays is old hat. But, with November upon us and the unofficial start of the holiday season behind us, it’s time for some straight talk about Cyber Monday.

Week In Review: REI Says No to Black Friday

| MCM Staff

Instead of shopping on Black Friday, outdoor clothing and equipment retailer REI wants its customers to #OptOutside. Won’t REI lose a lot of money? Probably not, and here’s why. Also, here’s a look at the news, commentary and events that shaped the direct-to-customer world last week.

LuckyVitamin.com Launches Cross-Border Shopping

| MCM Staff

LuckyVitamin.com has launched a new cross-border shipping and shopping experience for its customers in Australia, Canada, China and the UK, and said it plans to include a dozen more countries in the months ahead. Here’s a look at how LuckyVitamins.com is growing its global footprint.

USPS, U.S. Postal Service, ecommerce, ecommerce returns, returns, shipping strategy, omnichannel, omnichannel best practices, free shipping, Amazon, Amazon Prime, Priority Mail, free two-day shipping, return labels, return shipping labels

3 Ways to Keep Your Ecommerce Customers

| Toby Owen

For many ecommerce companies, their website is the primary sales channel, means of customer communication and marketing vehicle. Here are ways to keep your ecommerce customers.