Much to Facebook’s dismay, Apple’s planned privacy update to iOS 14 will prompt users to choose whether to allow Facebook to track their phone activity to provide personalized ads. This has left Facebook and Apple bickering like two siblings fighting over who rides in the front seat. Here are the implications for email marketing.
Personalized emails should go beyond “Dear, John,” but not be too creepy, says Thomas E. Smith, president of Goldcoast Consulting Group. See what ways you can personalize the email experience.
Most online retailers are painfully aware of the fact that, on average, only 15% of first-time purchasers will return to purchase again, so getting the second sale is crucial. See how you can fully utilize your email campaigns.