engagment Archives - Multichannel Merchant

5 Ways A2P SMS Text Messaging is a Game Changer for Multichannel Merchants

November 14, 2016 | Margit Anglemaier

When businesses consider which communication channel to use when engaging customers, text messaging (SMS) is at the top of the list. Here are five reasons why SMS text messaging is a great way to engage with your consumers.

Mastering Omnichannel B2B Customer Engagement

November 12, 2015 | Daniela Forte

Today’s B2B buyers increasingly adopting digital throughout every stage of the customer journey. B2B buyers are expecting engaging seamless and consistent experiences across touchpoints, while suppliers struggle to weave everything together into a coherent omnichannel strategy.