The Ecommerce Movement: 2003 vs. 2013
In the last 10 years the face of the ecommerce industry has changed significantly. In this infographic by Corra, you can go back in time and see how far the ecommerce industry has come in terms of technology.
Erin Lynch
B2B Marketers Need to Step Up Their Social Media Game
A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.
Marketers Need to Stop Pushing and Start Listening
To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social’s CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.
Showrooming Most Popular Smartphone Use
The Federal Reserve Board’s March 2013 Consumers and Mobile Financial Services report, found that consumers would prefer to use their smartphones for showrooming above anything else.
Sears Canada Dishes on Successful Shopping Experience
Tom Maryniarczyk, associate vice president of ecommerce analytics and promotions, at Sears Canada, shares his ideas on successful online merchandising and personalizing the online shopping experience.
More Payment Options Will Increase Global Sales Online
Ecommerce retailers need to break out of the conventional payment options, such as traditional credit cards, if they want to see a boost in online sales especially in the international market.
Tips on Going Global with Your Supply Chain
If you are an ecommerce company who buys from suppliers internationally, you are more than likely facing pressures from the competition to delivery faster and cheaper. But if there is the slightest problem in the shipment, it can lead to major problems within your business. In order to reduce those pressures, Small Business Trends has compiled the following tips on going global with your supply chain.
What Can We Learn from eBay and Amazon’s Q4? Go Mobile
When looking at some of the more successful fourth quarter performances inside marketplaces such as such as eBay and Amazon, it appears one of the sure fire ways to boost sales is through mobile. As an example, by attracting more customers using mobile gift guides and mobile-only deals, eBay was able to double its mobile sales in 2012. Maybe it’s time your ecommerce company started getting serious about mcommerce.
Studies Show Free Shipping is a Big Consumer Perk
With 57% of adults shopping with retailers that offer free shipping, and 27% add unplanned items to their cart in order to meet free shipping thresholds, according to Forrester, it clear that free shipping is a major trend in the industry and will probably only get bigger.
Shipping Charges Are Among Reasons for Cart Abandonment, Survey Finds
Shipping charges, concerns about security and a lengthy purchasing are the three factors most likely to make consumers abandon online purchases, according to a new study by ecommerce software and services specialist Postcode Anywhere. But rest easy, there is a simple fix.