Salesforce to Acquire ExactTarget for $2.5 Billion
Salesforce has entered into a definitive agreement to acquire ExactTarget for $2.5 billion.
Exact Target
Meeting Consumer’s Email Expectations
Recent studies have found that 90% of online consumers subscribe to a brand via email, according to an article on ExactTarget.com. There are four types of email content, consumers are expecting today.
How to Improve Social Marketing Automation
Using social media as a marketing strategy is important for both B2B and B2C companies. Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com. According to the blog post, marketing automation has been criticized as being impersonal and is directly at odds with the concept of personally interacting with your audience using social media.
5 Tips for Memorable Birthday Emails
Who doesn’t love birthday emails? Birthday emails can drive great results. Since many organizations have caught on to these automated emails, it can become difficult to cut through the clutter, according to a blog post on ExactTarget.com.