The Gap Between Customer Expectations, Retailer Reality in Omnichannel
Forrester found that 71% of consumers expect to view in-store inventory online, and 50% of them expect to buy products online and pick them up in store.
Forrester Consulting
Forrester found that 71% of consumers expect to view in-store inventory online, and 50% of them expect to buy products online and pick them up in store.