holiday sales predictions

Thanksgiving Ecommerce Sales Hit Record $3.7B, Up 28% from 2017

| Mike O'Brien

Online sales on Thanksgiving Day were a record $3.7 billion, according to Adobe Analytics, up 28% from 2017, making it the fastest growing retail day in ecommerce history. It was also a very mobile-friendly holiday, with orders from smartphones representing 36.7% of all sales and driving 54.4% of site traffic, Adobe reported.

Online Prices to Hit Rock Bottom Thanksgiving Day

| Tim Parry

Online prices will hit rock bottom on Thanksgiving Day, lower than any other day during the holiday season, according to the 2014 Digital Index Online Shopping Forecast. Here’s a look at some of the other trends ecommerce merchants need to watch this holiday season.