Don’t Be Clueless About the Path to Purchase
In order to gain key customer insights, retailers shouldn’t be clueless about the path to purchase. With this infographic by Kenshoo, see how you can be smarter about a consumer’s path to purchase.
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Search, Social Campaigns Show Strong Efficiency Rates
Paid search has generated 19% year-over-year spend growth and 22% revenue growth and all-time high click-through rate, according to an infographic by Kenshoo.
Solving the Local Search Puzzle
Local search has grown increasingly important for both consumers and marketers, and even major players like Google recently made moves to position themselves for better success. With this in mind, Kenshoo released this infographic to help marketers solve the local search puzzle.
Facebook Advertising KPIs Spike in Q4
A new infographic by Kenshoo detailing findings from an analysis of Facebook ads in Q4 2013, found that advertiser sales revenue driven by Facebook ads increased 59.09% quarter-over-quarter and impressions increased 50.79% quarter-over-quarter.
Paid Search Sees Growth in Q4 2013
The fourth quarter of 2013 saw growth for paid search, according to two separate industry reports. The holiday shopping season saw an increase in retail transactions of 26%, and retail revenue rose 34% on Thanksgiving and 24% on Black Friday.
Search Advertising Brings Revenue Boost for Retailers Online
A recent report by Kenshoo provides insights by advertisers and documents the growing role of mobile search. The report found there was a 19% year-over-year increase in global sales revenue and 31% in the U.S. driven by search advertising.
How Ad Extensions Can Spice Up Your Marketing Experience
As much as merchants would like to think that every customer is coming to the ecommerce page organically, more often than not, a search engine or ad are the reasons why they are shopping with you. Which is all the more reason why now, more than ever, it is imperative for merchants to have the perfect ad extension this holiday season.