launch Archives - Multichannel Merchant

Target Website Overwhelmed by Lilly Pulitzer Launch

April 20, 2015 | Daniela Forte

It’s hard to believe (or maybe not) that a brand launching in Target could cause such a commotion. See what happened when Lilly Pulitzer launched for Target.

Singles Day, Alibaba, alibaba group, Taobao, Tmall, chinese ecommerce, chinese merchants. Costco, American Eagle Outfitters, Calvin Klein, global ecommerce, cross-border trade, cross-border selling, cross-border ecommerce, Jack Ma, Singles Day in China

NFL Launches First Ecommerce Store in China

November 12, 2013 | Erin Lynch

The National Football League has opened its first official online store in China. The new site is similar to the U.S. ecommerce site selling official NFL branded apparel, equipment and accessories over an ecommerce platform on China’s Tmall.com.

Office Oxygen Breathes New Life in the Workplace

July 10, 2013 | Erin Lynch

When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.