Struggling teen apparel retailer Wet Seal is suddenly closing all 148 of its U.S. stores. It joins Limited Stores this month as yet another victim of the rapid shift in consumer buying habits that is hitting store chains hard.
When does it make sense for a company to engage in same-day delivery? We caught up with Jason Acevedeo, senior director ecommerce operations at Limited Stores, at Operations Summit 2016 in Cincinnati to ask him for his thoughts. Find out how knowing your audience, their demograpics and location, and the type of products you sell all play a part.