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Cincy Brands Aims to Be the Anti-Amazon Aggregator

| Mike O'Brien

Cincy Brands, a startup acquirer, is focused on measured growth in the “better for you” category of brands offering healthier, less chemical-intensive products, seeing itself as the opposite of mega-aggregators that grew massive in a hurry and have found themselves retrenching.

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Amware Fulfillment Acquired by French Logistics Firm Staci

| Mike O'Brien

Amware Fulfillment, a 3PL focused on direct-to-customer commerce, has been acquired by French logistics provider Staci Group in a marriage that provides customers of both firms with entrance into markets in Europe and the U.S., respectively. The companies will also cross-pollinate their respective technology strengths.

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Moosejaw Being Acquired by Dick’s Sporting Goods

| Mike O'Brien

Moosejaw Mountaineering, the outdoor lifestyle retailer acquired by Walmart as it was building up its stable of digital native brands in the last decade, has now been purchased by Dick’s Sporting Goods, a more natural home for its products and audience as Dick’s looks to expand its vendor base.

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Ryder Acquires Dotcom Distribution

| Mike O'Brien

Ryder Systems Inc. has acquired niche third-party logistics provider Dotcom Distribution, its second such deal this year, boosting its position in health and beauty, cosmetics and fashion and adding the bench strength of a CEO who has been around since the early days of ecommerce.

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Kroger and Albertsons Deal Facing D.C. Antitrust Scrutiny

| Mike O'Brien

Senators are asking for a hearing and FTC oversight to review the proposed $24.6 billion mega deal merging Kroger and Albertsons into a grocery powerhouse, expressing concerns about its impact on the competitive landscape and on consumers dealing with soaring prices. The FTC has its work cut out with a hot political football.

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Putting Kroger and Albertsons in Context

| Mike O'Brien

Last week Kroger announced it was acquiring Albertsons for $24.5B, a major deal on the order of Amazon buying Whole Foods in 2017 that immediately reshaped the power structure in grocery. Neil Saunders, managing director and retail analyst at GlobalData Retail, helps us put the deal in context in our latest MCM CommerceChat podcast.

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Amazon Rollup SellerX Sued for Breach of Contract

| Mike O'Brien

SellerX, one of many that jumped on the Amazon rollup bandwagon, is being sued by a game and toy company who sold it one of its successful brands in 2021, alleging SellerX is in breach of contract for failing to adequately promote it, causing sales to plummet along with the earnout potential.

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ChannelAdvisor Being Acquired by CommerceHub

| Mike O'Brien

CommerceHub plans to acquire ChannelAdvisor in a joining of two competing SaaS ecommerce platforms combining front-end and back-end capabilities for retailers and brands to help grow their businesses, but one that will face some integration work based on different technologies. The acquisition price was $663.6 million.

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Avalara Being Acquired by Vista Equity Partners for $8.4B

| Mike O'Brien

Avalara, a provider of tax compliance automation software, is being acquired and taken private by global investment firm Vista Equity Partners for $8.4 billion, a generous 27% premium over the July 6 closing price as demand grows worldwide from retailers needing to sort out complex tax issues.

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Amazon Aggregators See Deal Flow Dip in Q1

| Mike O'Brien

Amazon aggregators have seen massive investment and deal flow since 2020, but the activity has been slowing as the valuations of top sellers has increased, according to a report on M&A activity in the sector from investment banking firm Capstone Partners. There were just 30 acquisitions of major FBA brands in Q1 vs. 159 in all of 2021.