Customer-centric Retail Model Starts in Marketing
Creating a customer-centric retailing model begins in marketing and involves the alignment of all departments all equipped with specific plans of action.
Marketing
Weaving Your Heritage into Your Branding Communications
No doubt, you can recall iconic products for each of these companies without seeing their bricks or clicks or printed catalog pages. You may have some of these items in your closet right now. Just how do they combine this past/present approach? Here’s a look at how these
Opinion: Small Business Saturday is All About American Express
No matter how you look at it, and despite its denial, Small Business Saturday is all about American Express.
9 Ways to Leverage Your Brand Difference
Here are nine ways to think about leveraging your brand difference to make a difference in the hearts and minds
A Holiday Marketing Tip From Herschell Gordon Lewis
Veteran marketing wordsmith Herschell Gordon Lewis has some advice for merchants this holiday season. Make sure your marketing copy emphasizes the benefit of the product you are trying to sell. That is how you can improve response.
Opinion: Be Multichannel, Not A “Channel Trender”
As a direct marketing professional, I have noticed a trend during the past few years: Retailers and direct marketers routinely position themselves as multichannel merchants, but are they really?
Major missed opportunities
DIRECT MERCHANTS, PARTICULARLY THOSE WITH ROOTS IN THE CATALOG CHANNEL, aren’t exactly known for being among the first to embrace ecommerce and other
Positive, Assertive Email Copy Pulls For Wine of the Month Club
Ecommerce consultancy Timberline Interactive did an A/B email test for client Wine of the Month Club this past fall to see if a clever subject line and body would work better than a more assertive approach.
The art of elegant merchandising
When working on branding and merchandising, business leaders should spend a lot of time unpacking words. Everyone around the table in an organization
How to Build Your Online Community
If you have a Twitter feed and a Facebook page, it doesn’t mean you’ve built an online community, said the social media experts who spoke Oct. 7 at a Hudson Valley Direct Marketing Association luncheon at Fairview Country Club.