Marketing
Murad Shares 11 Strategies to Drive Sales
Skin, hair and body care company Murad broke records this past March with the highest monthly sales during the past 20 years.
10 Tips for Recession-era Success
So how can a multichannel retailer survive the recession? Ken Lane, president of consultancy group Hathaway and Lane, offered up 10 marketing tips for tight times in his May 4 ACCM session in New Orleans.
Live From ACCM: Choose Your Words Carefully
Word choice is more crucial than it has been over the past half-century, according to Herschell Gordon Lewis, president of Lewis Enterprises and author of 31 books.
Live From ACCM: Harry & David’s Winning Ways
What makes an award winning catalog? Neal Schuler, senior vice president for food gifts mailer Harry & David, took attendees inside his 75-year-old company
E-mail Marketing Faux Pas
Web marketers make a ton of mistakes in all aspects of e-commerce. These are just a few of our favorite faux pas that i-merchants make with e-mail.
Best Practices for Abandoned Cart E-mails
Half of all shopping carts are abandoned, and that
New Bills Aim to Reduce Organized Retail Crime
Three bills introduced in Congress Wednesday aim to reduce the impact of organized retail crime, or ORC, on merchants.
SAYINGS FOR SELLERS
As an investment banker for middle market companies, my job is to do three things: sell businesses for owners who wish to exit or have a liquidity event
Brand Transformation
In some ways, brands are just like people. They get stuck. They have habits that are hard to break. They don’t always see their blind spots, and they