Taking to the great outdoors
It appears more consumers are embracing outdoor activity. Or at least they’re dressing the part. In the fourth quarter of 2007, there were 10.6 million
Marketing
J.C. Penney pairs up with Polo
A year after announcing it would partner with Polo Ralph Lauren in a private label deal, J.C. Penney unveiled the lifestyle brand, American Living. The
Window treatment
If only merchants put as much thought into their store windows as they do into their Websites. Most toss in a few of their latest products and hope for
Lightman out of Sharper Image
Just 10 months after taking on the job of rescuing the high-tech gadgets and gifts merchant, Steven Lightman was replaced Feb. 14 as Sharper Image Corp.’s
Thoughts on Christmas Past
As you know by now, the holiday sales reports for 2007 were less than merry. Lots of reasons for this have been bandied about, from economic uncertainty
Build brand through service
Brand is a promise kept, according to John Greening, an associate professor of integrated marketing communications at Northwestern, and a former ad exec
CHIMPFEET steps up holiday sales 47% without catalogs
No catalog, no problem. Pet-themed products merchant Chimpfeet didn’t mail a holiday catalog this year, yet its revenue was up 47% in November and December.
Crafting An Efficient Photo Shoot
Photo shoots are time consuming and expensive, so it
Branding Alchemy
We already know that these gestures are created by many marketers, merchants, creatives, and customer care folks, who all contributing actions on a daily
THE IMAGE MAKER
The once-iconic brand Sharper Image has in recent years become about as passe as the razor scooter it rode the decade in on. After peaking at $760 million