Live from eTail 2007: Chasing the Long Tail
Palm Desert, CA
Marketing
Live from eTail: Integration Is Blockbuster Concept
Palm Desert, CA–You’d have to be living on Mars not to know that Netflix has been gobbling market share of the movie rental business. So what do you do if you’re competitor Blockbuster Online?
Movies Unlimited Cobrands Catalog with Cable Network
DVD and video merchant Movies Unlimited and cable channel Turner Classic Movies (TCM) have teamed up for a cobranded catalog.
Five Steps to an Optimized Customer Experience—and a Stronger Brand
Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel. Each of these contacts or touchpoints molds the customer
Review and Renew
Multichannel merchants today face two fundamental challenges: Customer loyalty is declining, and competition is increasing. While these are forces that
Zero switching costs are here
Why did Google pay $1.65 billion for YouTube? Why did Tom Freston lose the CEO job at MTV parent company Viacom? The same reason that Google outpaced
Courting cross-channel Loyalty
It’s no secret that the number of cross-channel customers has grown exponentially in recent years to more than 45 million in 2005 and that they tend to
Holiday highlights
According to the National Retail Federation (NRF), 2006 holiday sales were up 4.4% from 2005. Whether that’s good news or bad depends on what you’d been
Merz’s Smallflower.com Grows
Merz Apothecary is proof that even small, old-time retailers can become successful multichannel merchants. The company, which has had a shop in Chicago for more than 130 years,
The 10-Year Customer
Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.