Williams-Sonoma and CBS Cook Up a Deal
San Francisco-based kitchenware cataloger/retailer Williams-Sonoma will be treating customers to a preview of the fall season
Marketing
Speaking to the Hispanic market
Without question, the Hispanic market is in hypergrowth mode. The U.S. Census Bureau estimates that 43 million Americans one in seven are Hispanic. And
Beating the category killers
Today’s bigger is better retail mentality, the growing popularity of comparison-shopping Websites, and the onslaught of marketers offering low prices
It’s raining discounts
In our article “Sales up, but what about profits?” a rise in first-quarter revenue among b-to-b merchants is credited in part to a fundamentally strong U.S.
The pitch for sales software
If there was technology that could help your sales force better manage contacts, generate higher sales, and close more deals, would you invest in it?
TUNING IN
Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many
CDW launches Biz Tech magazine
Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Take Vernon Hills, IL-based computer reseller CDW Corp.
Integration: The Multichannel Marketer’s Byword
“No man is an island,” as the saying goes–and for marketing professionals it goes double. Such was the underlying theme of Monday’s Multichannel Marketing Day event, sponsored by MULTICHANNEL MERCHANT, sister publication “Direct,” and marketing services provider Experian.
Team Cheer fired up with sales force
Geneseo, NY-based cheerleading and dance team supplies cataloger Team Cheer has reason to cheer itself: In just eight months, the company’s new sales
Knife mailer a hit with TV channel
Sevierville, TN-based cataloger Smoky Mountain Knife Works three years ago began selling its wares on satellite television programming provider the Dish