A Market in Bloom
The overall gardening products market has grown nearly 50% between 1996 and 1999 Between 1996 and 1998, according to the NGA, the number of households
Marketing
Allen Allen Catalog Takes a Break
Don’t expect to see a copy of women’s apparel catalog Allen Allen in your mailbox until late this summer. The $16 million Hawthorne, CA-based manufacturer/marketer
Allocating the Sale
Determining which channel drove the sale is key to continued multichannel successLike true love, multichannel marketing is a wonderful thing. Multiple
A Gap in the Channels
Recent print advertisements for The Gap proclaimed “Holiday is here.” If you read the fine print at the bottom of the ad, under the photo of four beautiful
A Million Mailer March?
Several weeks ago, as part of a roundtable discussion on lists and circulation, I asked a number of catalogers whether the January postal rate hike had
CROSS-CHANNEL MARKETING GLOSSARY
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …
A Cornerstone by any other name…
This letter concerns an error in an article in your February issue, “Out with overstocks.” The author, Paul Miller, interviewed Paul DeMartinis of our
A fishy title
Most catalogers strive for a catchy title, but “Bite Me?” A Catalog Age staff member picked up this offbeat gem from the Bite Me Live Bait Co. while on
Swimwear and sweaters
Middleton,WI-based cataloger WinterSilks, which had filed for Chapter 11 bankruptcy protection last July, was acquired in late February by Jacksonville,
A look at legislation…
Now that the impeachment trial is over, Congress is back in business. Legislation regarding the Internet, privacy, and outbound telemarketing has catalogers