Demi Lovato Influences Cyber Monday Shoppers
Several major online retailers and pop star Demi Lovato generated a lot of buzz around Cyber Monday. See how Twitter played a role.
Marketing
The State of Social Shopping
Social media platforms are rolling out new advertising and native shopping features as they vie for retail dollars. See which social media platforms are rolling out the latest features.
3 Ways Local Retailers Can Engage Last Minute Shoppers
What does the holiday shopping season really look like? You might conjure images of densely packed stores and ransacked aisles; a pair of fathers grappling for the last must-have toy in stock; a mall Santa capping off a meandering line of parents and their children—many of whom are cycling through the full spectrum of emotional states. These images betray reality.
How To Mount the Most Successful Holiday Campaigns on Social Media Platforms
eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth … Continue Reading →
Amazon’s Early Black Friday Brings 12% Rise in Traffic
The decision by Amazon to begin Black Friday discounts before November 27 has paid off with the online giant achieving a 12% rise in U.S. traffic, according to digital analytics firm, SimilarWeb.
Are You Ready for Black Friday?
With time at a premium, consider these 3 actions that can help your business take Black Friday in stride and start a successful shopping season.
5 Ways Retailers Can Reach Gen Z
Gen Z is the nation’s first to be born into the digital era and makes up America’s largest demographic group (25.9% of the population). They may not even be 21 years old yet, but this generation is already beginning to exhibit influence, consumption, and spending power.
Week in Review: Is Black Friday’s Demise Over Exaggerated?
Is this the last-ever year Black Friday, or is the end of America’s biggest shopping day nothing but speculation? Click here and find out how the role of Black Friday is changing, and other news that shaped the week.
2015 Retail Trends Every Marketer Should Know
By the end of 2015, 64% of all in-store sales will be influenced by digital. In 2014, mobile accounted for 57% of digitally influenced sales and 67% of consumers shopped across devices this year. See what other retail trends there are for 2015.
How Marketers Are Abusing Emails
Why do retailers see declining opens, click through rates (CTRs), and conversions, and growing attrition? The problem isn’t the channel, it’s the way marketers are abusing it.