10 Critical Success Factors in the Age of the Customer in 2016
Forrester identified the top 10 critical success factors that will determine if companies thrive or fail in the age of the customer.
Marketing
3 Tricks to Boost Halloween Sales
Halloween is just around the corner and its not just a holiday for the candy industry, but for party goers and hosts too. Here are three tricks to boost your Halloween sales.
Week in Review: And the Rate Increases are Rolling In
The major package carriers’ general rate increases for 2016 are rolling in… just in time for the holidays! Here’s a look at what the carriers are doing, plus the news, commentary and events that shaped the direct-to-customer world last week…
4 Ways Data-Driven Personalization Will Improve Your Business
Personalization is no longer reserved for retail giants like Amazon and Netflix, with massive engineering teams and deep pockets. Delivering delightful personalized online shopping experiences is now within every retailer’s reach. Here are four ways data-driven personalization can impact customers’ experiences, and your bottom line.
Week In Review: It’s a Free for All for Jet.com
Jet.com has made a few splashes since the members-only marketplace officially launched 11 weeks ago. And word came this week that Jet.com eliminated its $50 membership fee. Here’s a look at Jet.com founder Marc Lore’s bold move, and the rest of the news that shaped the industry this week.
Get Ready for Black Friday and Cyber Monday Week 2015
Black Friday and Cyber Monday Week isn’t too far away, so what can we learn from holiday 2014 when it comes to email performance that we can take with us as we enter holiday 2015?
Finish Line Introduces Exclusive Experience with Puma
The Finish Line, Inc. has teamed up with Puma for the Puma edge at Finish Line, initially rolling out the customer experience program at 10 targeted locations and at Finishline.com.
Shoe Carnival Scales Local Search Marketing
Shoe Carnival is scaling its local search marketing in an effort to drive incremental in-store traffic and sales as well as improve the overall customer experience. See what plans the retailer has in place and how it will benefit the business.
NRF Says Holiday Ecommerce Sales to Increase 6% to 8%
NRF is forecasting online sales to increase between 6% and 8% to as much as $105 billion. See what other projections NRF made for the holidays.
Is Amazon the Search Engine for Online Shopping?
Amazon’s dominance in the ecommerce market continues to grow rapidly over competitors, top search engines, and online retailers. See whether Amazon is the search engine for online shopping.