Why Customers Prefer Online Shopping
More and more shoppers are opting to buy online than in-store. This infographic by Nextopia illustrates the various reasons why people are moving away from the shopping mall to the screen.
Marketing
Mobile Accounts for 45% of Holiday Ecommerce Traffic
The holiday shopping season saw strong online and mobile sales with online sales up 13.9% year-over-year. See what other key metrics made an impact on the 2014 holiday season.
Merry Valentine’s Day! Holiday Strategies to Drive Valentines Sales
Are you getting ready to help shoppers shop for Valentine’s Day? Shoppers have shifted already from gifts for under the tree to finding the perfect romantic gift for that special someone.
5 SEO Strategies All Merchants Need to Implement Now
Many merchants think that SEO strategies are no longer effective, are expensive, and are not worth the effort. But nearly 90% of consumers use search engines for purchase decisions. How do you improve your visibility? Here are five strategies every merchant should deploy.
Brands: Get in the Game or Get Played
Marketers, I’ve got news for you: Consumers are on to us. If it wasn’t bad enough that they’re constantly pulled in opposing directions – moving from device to device and channel to channel with essentially unlimited buying options – they’re now learning to beat us at our own games. brands need to get in the game or risk getting played. Here are five tips to get started.
Emailing Canada: Truths and Myths
Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.
Amazon Takes a Page from eBay with new “Make an Offer” Experience
Amazon unveils new ‘Make an Offer” experience for sellers and customers. See what this means for the marketplace.
A Retail Brand That Rallies Customers – and Employees
To successfully operate in a competitive environment, retailers need to cultivate a brand that speaks to customers and employees. Here are ways to cultivate your brand that will speak to your customers and employees.
Affiliate Marketing Gets a $3.3 Billion Wake-Up Call
When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?
Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.
ChannelAdvisor Customers’ Cyber Weekend Sales Grew 20.6%
Over Cyber Weekend. ChannelAdvisor customers grew their same store sales 23.8 percent on Amazon, 20.6 percent on eBay and 54.4 percent on third-party marketplaces.