Creating a 360-Degree View of the Customer
Creating a single view of the customer is the goal for many retailers, but having their data in multiple places is preventing many of them from making this a reality.
Marketing
The Mobile Mind Shift: The Six Truths of Mobile Commerce
Mobile is constantly changing and the way consumers view the shopping experience since today people are “wedded” to their devices and are always connected.
4 Strategies to Boost SEO Rank Using Social Signals
Retailers can unlock the latent power of social to drive SEO rank of their website by employing these 4 strategies.
In-House vs. Outsourcing Affiliate Platforms: Why a Combination of Both May be the Best Solution
When it comes to the ever-developing affiliate marketing channel, there is no single solution for all brands. Here’s why finding the right fit and balance based on individual needs can be a challenge.
Measuring What Matters in the Contact Center
It should not come as a surprise that the most important contact center metrics, according to the MCM Outlook 2014 survey results, involve making customers happy.
B2B Sees Faster Online Sales Growth than B2C
B2B ecommerce has grown at a faster sales pace than B2C, according to Epsilon’s 2014 Multichannel Trend Report.
4 Tips to Beat Amazon’s Price Advantage
It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.
How to Effectively Use Social Media for Your Brand
Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure social success by the number of followers and fans.
Social Media is Driving Customer Engagement
Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.
A Sparkling Social Engagement
Beginning with Off Broadway Shoes’ social media presence, social media marketing agency redpepper generated brand engagement through a custom Facebook tab that housed “Sparkle Spree,” an interactive game with paired with a sweepstakes full of giveaways and prizes for participants.