iOS 7 is proving that retailers can no longer afford to ignore the app channel, or publish an app once and then leave it to languish. The app revolution is happening, and it’s sweeping the retail industry along with it, whether individual companies decide to participate or not.
Providing direct access to local florists, a relatively new floral marketplace, BloomNation offers consumers a chance to see their floral arrangements before it is delivered.
Multichannel Merchant wants your input for its MCM Outlook 2014 reports. If you give us 5 minutes of your time to take our survey, we’ll give you a chance to win an iPad Air. Already have one? Then you can trade your prize in for a $500 American Express gift card.
To avoid losing out on sales and new customers that can be gained by using search data, put the following ideas into place – they’ll help you get the most value out of your marketing campaigns, making them more appealing to shoppers and featuring products you know they want.
Retail marketers have been busy examining the results of their holiday initiatives to reflect on what worked, what didn’t and what can be improved. From a technology perspective, here are three of the most poignant lessons that can provide valuable guidance for retail marketers in the coming year.
Newegg has launched a subscription-based program called Newegg Premier, which offers its 25 million registered customers benefits similar to Amazon.com’s Amazon Prime, according to a post on Newegg’s blog.
But understanding who you are as a brand and organization is the first step to delivering a superior customer experience. You don’t have to be all things to all people. You have to be the right things to the right people.
The customer experience is one of constant change. And customers are expecting retailers to keep up, regardless of the channel. Here are a few things we might get to see in 2014.
Go home, J.C. Penney – You’re drunk! Well, maybe not, but that’s what the Twittersphere thought on Super Bowl Sunday. Here’s why even the best-planned tweets can go awry.
Okay, I’m an 80s kid, and it’s safe to say I’m also stuck in the 80s. So naturally, I loved RadioShack’s Super Bowl commercial… Totally gnarly! Check it out here, and tell us what you thought about this and other Super Bowl commercials.