Retailers Getting More Out of Pinterest
Pinterest has upped the IQ of its pins so that retailers can get more out of pinning and in turn, it can drum up sales, according to an article by Venturebeat.com.
Marketing
How to Improve Social Marketing Automation
Using social media as a marketing strategy is important for both B2B and B2C companies. Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com. According to the blog post, marketing automation has been criticized as being impersonal and is directly at odds with the concept of personally interacting with your audience using social media.
Tips for Effective Email Marketing
Email marketing is the most effective tactic according to 55% of marketing professionals and plays an important role for ecommerce merchants, according to a whitepaper by Listrak. Since it is known to return more than $40 per dollar spent, makes its cost effectiveness undeniable.
Getting Social with Customer Service
As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices.
Accenture to Acquire Acquity Group
Accenture entered into an agreement with Acquity Group Ltd., where Accenture will acquire Acquity Group, a digital marketing and ecommerce company, according to a press release on Acquity Group’s website.
Measuring Your Mobile Campaigns Beyond the Open Rate
Recognizing the need to be where consumers are, many multichannel merchants are rushing to roll out mobile campaigns, with mobile marketing budgets increasing overall as a result.
Don’t Let Disengaged Subscribers Become Inactive
There is a phase between a period of being an active subscriber and totally checking out. Customers in this phase are disengaged subscribers who show less interest in your brand but may still be opening or clicking in your emails. Here are a few ways to get them back.
How to Snag the Mobile Shopper
While more and more consumers are researching products and comparing prices on their mobile devices most showroomers are not using their device to finalize a purchase.
Key Tools to Target Audience Data Analysis
In this video by R2Integrated, a digital marketing and technology firm discusses the importance of conducting offline and online research and reviewing big data analytics to reveal a deeper layer of information on the triggers and motivations of potential customers, according to a press release.
Sherpa Brands Take Consumers to New Heights
According to newly issued original research, Arnold Worldwide has uncovered the emergence of what it calls “Sherpa Brands.”