Designing Your Site for the Mobile Customer
Have you taken a look lately at how many of your website visitors are viewing your web pages on a mobile device? Has that number grown over the past several … Continue Reading →
Marketing
Century 21 Announces Eric Daman As Brand Ambassador
Century 21 Department Store announces that Emmy award winning costume designer and celebrity stylist Eric Daman has joined the brand as an ambassador and spokesperson for the summer season.
Customers Want Convenience on Their Terms, Not Yours
Convenience is continuing as a key driver in loyalty for most customers. With busier schedules and comfort with ecommerce, customers are choosing those brands who provide convenience in the way … Continue Reading →
3 Tips to Spring Clean Your Ecommerce Strategy
Spring is the perfect time of year for small-to-medium size multichannel merchants to identify new ways to streamline their business operations and improve go-to-market programs. A good spring cleaning is … Continue Reading →
USPS Looking into Possible Postage Increase
The United States Postal Service will soon “look into” raising the postage rate for various types of mail commonly used by consumers and businesses that mail periodicals, magazines, newspapers and marketing material.
Solutions to Prevent Rising Postage Costs for Catalogers
There are solutions catalogers can do to safeguard their catalog from rising postage costs. In a hand-out at the American Catalog Mailers Association’s National Catalog Forum in Washington, D.C., Quad/Graphics … Continue Reading →
USPS Makes Innovative Changes
It’s all about innovation for the U.S. Postal Service. The key areas of innovating are centered on how they can market their products and services.
Using Social Media as a Customer Service Tool
brand followers are not just about using social media to gain coupons or deals from retailers, it’s the place to be heard. This infographic touches on the many ways retailers can use social media for customer service and how that can turn your company from “good” to “great.”
Mobile Marketing Set to Hit $400 Billion by 2015
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.
Consumers Want Customized In-Store Experience Over Online Shopping
More than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites, according to a recent survey. The survey found that shoppers gravitate towards retail locations that offer customized shopping experiences.