Women will search, email, mobile, blog, use social networks, play online games. This makes it easier for marketers to reach women online. According to an infographic by Creatage, 80% of “purchase decisions” are made by women. Ninety percent of women surveyed say marketers don’t understand them.
Nearly half of the mobile users that visit ecommerce sites on their phones are smartphone users, according to SLI Systems. Which means that your site and, and more importantly, your search functions need to be mobile and tablet ready.
Even though 70% of Pinterest engagement are generated by users, according to a study from Digitas and Curalate, in an article by ClickZ, retailers aren’t embracing it.
While retailers are obsessing over how to avoid cart abandonment, they might want to start looking at their home and product pages first in order to decrease early abandoners
Search marketing goes beyond the organization of a keyword list in order to be effective with content optimization. Marketers need to know the basics in order to enhance their search marketing, according to Social Media Club.
Customer service is key when it comes to boosting sales, customer engagement and satisfaction. Let’s face it; a happy customer is a buying customer.
Users from across Twitter have responded to JCP’s new ad campaign in which the retailer apologized for their changes in coupons, discounts and store layout and simply asks their customers to “come back.”
J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.
OfficeMax has announced a new search engine, with content and navigation improvements on its new B2B site, OfficeMaxWorkplace.com, to deliver a faster and more streamlined online shopping experience.
Here are four product page optimization tips from Search Engine Land that could give your product pages the selling points they need.