Millennial moms

Estee Lauder counter feature

Estée Lauder Sees Success in COVID Era with Livestreaming

| Mike O'Brien

Interactivity, fun, engagement, education and commerce are all tied together in the phenomenon of livestreaming commerce, the digital equivalent of a direct selling television channel but with a hip extreme makeover, executives from Estée Lauder and ShopShops told attendees at NRF 2021’s Chapter 1 virtual event.

Search Data Reveals What Millennial Moms Want For Mother’s Day

| MCM Staff

Mother’s Day is rapidly approaching and despite the fact that there’s been a steady rise in Mother’s Day-related searches since mid-April, approximately 70 percent of Mother’s Day-focused online activity will occur during the last week before the big day, according to a study by Hitwise, a division of Connexity.