Mobile is the way customers are choosing to shop this holiday season. In fact, 59% of consumers use their mobile device most or all of the time compared to desktop, and almost half of them make purchases on them. Here are some more key stats about how mobile is playing a major role in purchases this holiday season.
The 2015 holiday shopping season underscored the importance of mobile as a purchasing channel, with mobile shoppers shifting their behaviors this year from browsing to buying.
With the holiday season rapidly approaching, consumers are constantly on the go – so that is why mobile shopping is more important than ever. See what retailers can do with their conversions on mobile this holiday season.
The redesign includes a new mobile site optimized for viewing on mobile devices, and universal apps for Android and iOS devices. See what other features Newegg has planned.
Mobile apps are on the rise this year as consumers are spending increasingly more time on them than a year ago. Fifty percent of smartphone users have also made a purchase using a smartphone. See what other statistics are revealed in this infographic.
Today, mobile is growing three times the rate of overall ecommerce with consumers increasingly reaching for their smartphones instead of their computers. See what shopping habits consumers are adopting today.
Survey Analytics and Ipsos Loyalty conducted a mobile consumer shopping survey to capture customer experience in real-time on Black Friday. While survey findings show 64% of respondents were satisfied with their Black Friday shopping experience, too much holiday cheer left an overwhelmed 66% concerned about their safety while shopping for the best deals.
In this video taken at IRCE 2013, SeeWhy’s Charles Nicholls talks about how proper remarketing can nudge the customer, and remind her to complete the transaction.
When looking at some of the more successful fourth quarter performances inside marketplaces such as such as eBay and Amazon, it appears one of the sure fire ways to boost sales is through mobile. As an example, by attracting more customers using mobile gift guides and mobile-only deals, eBay was able to double its mobile sales in 2012. Maybe it’s time your ecommerce company started getting serious about mcommerce.
EMS did not skip a beat with its Cyber Monday ready mobile page. It was fast, the fonts, colors and graphics all stuck out, and it was very easy to navigate through.