Live from ECMOD: No Escaping Online PR

| Sherry Chiger

London–Online public relations isn’t simply a matter of devoting a section on your Website to press releases and the phone number of your PR contact–though that is a key, and often overlooked, tool.

Yankee Candle Co. Sold

| Jim Tierney

Scented candles manufacturer/marketer Yankee Candle Co., announced today it was sold for $1.4 billion to an affiliate of Chicago-based private equity firm Madison Dearborn Partners.

Live from ECMOD: Prospecting The U.K. Way

| Sherry Chiger

London–Although it was moderated by an American, one of the two opening sessions at the European Catalogue and Mail Order Days conference here offered a primer of sorts to multichannel marketing in the U.K.

WWF Launches Gift Catalog

| Jim Tierney

Not to be outdone by Oxfam America’s online catalog, which the international relief organization debuted Oct. 10, the World Wildlife Fund on Monday mailed its first print catalog.