Report: Merchants Shifting Holiday Initiatives to E-Mail and SEM

| MCM staff

Results of the Online Retail Holiday Readiness Report indicate a shift from price-based promotions to relationship marketing initiatives such as e-mail marketing and search engine marketing, which allow retailers to understand visitor intent and leverage behavior-based insights to target customers with relevant messages that strengthen relationships.

2Q Direct Sales Up 11% at Urban Outfitters

| MCM staff

Philadelphia-based apparel and home decor merchant Urban Outfitters (Nasdaq: URBN), which mails the Anthropologie and Urban Outfitters titles, reported an 11% increase in its direct-to-consumer business, which includes the Anthropologie, Free People, and Urban Outfitters catalogs.

Swiss Colony Acquires Ashro Lifestyles

| John Fischer

Monroe, WI-based multititle mailer Swiss Colony announced this week that it has acquired Ashro Lifestyles, a Downers Grove, IL-based cataloger of apparel and accessories geared to African-American women.

CIC Sold to VCOM

| Mark Del Franco

MULTICHANNEL MERCHANT has learned that Grafton, VT-based business-to-business cataloger CIC, the owners of b-to-b titles National AV Supply and AV Discount Depot, was acquired by South Hackensack, NJ-based VCOM International Multimedia Corp.

Management Shakeup at J&L Industrial Supply

| MCM staff

Just two months after buying J&L Industrial Supply, Melville, NY-based maintenance, repair, and operations (MRO) supplier MSC Industrial Direct Co. announced a restructuring of the management team.