List Providers Just as Liable for Deceptive Marketing
Note to list brokers, list managers, and list providers: Get to know the business you are providing names to, because you can be held responsible for any laws your client may violate.
News
DMA Releases Affiliate Marketing Guidelines
The Internet Marketing Advisory Board of the Direct Marketing Association has released its best practices for online advertising and affiliate marketing networks.
Celebrate Express to Fold Storybook Heirlooms
Citing poor sales and years of losses, Kirkland, WA-based Celebrate Express is beginning an
New CEO for American Blind and Wallpaper Factory
MULTICHANNEL MERCHANT has learned that Steve Katzman resigned last month as president/CEO of Plymouth, MI-based home decor cataloger American Blind and Wallpaper Factory.
Oriental Trading Sold
Washington-based private equity firm The Carlyle Group has agreed to buy the majority of Oriental Trading Co., an Omaha, NE-based gifts and novelties cataloger, from Los Angeles-based Brentwood Associates.
Lerner Becomes Metrostyle
Billed as
Lillian Vernon to Close NY Headquarters
Less than two weeks after Lillian Vernon Corp. was sold to Sun Capital Partners, MULTICHANNNEL MERCHANT has learned, employees iwere told that its White Plains, NY, headquarters would close
Another Dismal Quarter for Sharper Image
Fiscal problems continued to plague San Francisco-based cataloger/retailer Sharper Image during the first quarter that ended April 30. Total revenue decreased 26%,
Direct Sales Up 12% at J. Crew
New York-based apparel cataloger/retailer J. Crew had plenty of good news to report from its first quarter ended April 29.